In 2025, Pinterest is more than just a digital vision board. With over 500 million monthly active users and a growing emphasis on visual search and e-commerce, Pinterest has become a powerful platform to earn real income online. Whether you’re a blogger, affiliate marketer, product seller, or content creator, there are multiple ways to monetize your efforts directly through Pinterest.
In this comprehensive guide, you’ll learn how to earn money from Pinterest in 2025, including the top strategies, tools, and trends to help you turn pins into profits.
Why Pinterest is a Top Income Platform in 2025
Pinterest stands out for several reasons:
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High buyer intent: Users often visit Pinterest with the goal of planning, discovering, or shopping.
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Longevity of content: A single pin can generate traffic for months or even years.
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Visual-first interface: Perfect for product marketing, tutorials, and digital goods.
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Strong SEO integration: Pinterest pins often rank in Google search.
Pinterest in 2025 has added new tools for creators, including shoppable pins, idea pin monetization, and affiliate integrations, making it easier than ever to generate income.
1. Monetize with Affiliate Marketing
Affiliate marketing remains one of the most effective ways to make money on Pinterest. You promote other people’s products and earn a commission when someone makes a purchase through your link.
How to do it:
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Join affiliate programs like Amazon Associates, ShareASale, Impact, or RewardStyle.
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Create high-quality pins that promote specific products.
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Link directly to the affiliate product or a blog post containing the affiliate link.
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Use Pinterest SEO to include keywords in your pin title, description, and alt text.
✅ Pro Tip: Focus on seasonal trends (e.g., “Best Gifts for Moms 2025” or “Summer Decor Ideas”) to boost traffic and conversions.
2. Sell Your Own Digital Products
Pinterest is ideal for selling digital downloads such as:
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Ebooks
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Printable planners
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Canva templates
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Lightroom presets
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Courses or webinars
Use a platform like Gumroad, Etsy, Podia, or Shopify to host your products. Then, create visually engaging pins that link directly to your product page or sales funnel.
Why it works:
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Pinterest users are action-driven.
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Your pin can rank on search engines and drive long-term traffic.
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Low overhead, high profit margins.
3. Offer Pinterest Management Services
Pinterest marketing is a valuable skill. In 2025, more bloggers, brands, and eCommerce stores are outsourcing their Pinterest strategy to experts.
Services you can offer:
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Pin design
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Account setup & optimization
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Keyword research
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Monthly pin scheduling
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Traffic analytics reporting
You can market your Pinterest VA (virtual assistant) services directly on Pinterest or via platforms like Fiverr, Upwork, and LinkedIn.
4. Drive Traffic to a Monetized Blog
Blogging and Pinterest go hand-in-hand. Create pinnable content for your blog posts, then use Pinterest to drive massive traffic to them. Once users land on your blog, you can monetize through:
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Display ads (Google AdSense, Ezoic, Mediavine)
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Sponsored content
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Affiliate links
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Email list building for product launches
✅ Pro Tip: Create multiple pins for each blog post with different headlines and designs to test which performs best.
5. Join Pinterest Creator Rewards (if available in your region)
Pinterest introduced the Creator Rewards program as part of its push to support content creators. Though still rolling out regionally in 2025, this feature allows you to:
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Earn money for publishing engaging Idea Pins
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Participate in brand-sponsored challenges
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Receive bonuses based on views, saves, and engagement
Keep your profile optimized and publish fresh, niche-specific Idea Pins consistently to increase your chances of being eligible.
6. Offer Online Courses and Coaching
If you’re an expert in a specific niche—Pinterest marketing, fitness, productivity, graphic design—you can use Pinterest to attract students or clients.
Steps to follow:
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Create content that solves problems or offers tips.
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Use pins to link to a freebie (lead magnet) or webinar.
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Funnel users into a paid course or 1:1 coaching program.
Platforms like Teachable, Thinkific, or Kajabi integrate well with Pinterest strategies.
7. Launch a Niche E-Commerce Store
With Pinterest Shopping becoming more prominent in 2025, you can directly link your product catalog to your profile.
Best niches include:
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Home decor
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Jewelry
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Fashion
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DIY crafts
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Personalized gifts
Use Shopify or Etsy to set up your store, then:
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Create beautiful lifestyle images of your products.
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Add pricing tags and direct links using Product Pins.
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Run Pinterest ads for targeted product visibility.
8. Pinterest Ads and Paid Promotion (Advanced Strategy)
Once you validate what types of pins convert best, you can scale with Pinterest Ads. Promoted pins can boost visibility, especially for e-commerce or course-based businesses.
Ad formats in 2025 include:
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Standard image and video ads
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Carousel ads
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Shopping ads
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Idea Pin ads
Use the Pinterest Tag (tracking pixel) to monitor conversions and optimize campaigns.
9. Build an Email List and Sell Through Email Marketing
Pinterest can be your top-of-funnel platform to collect leads. Create lead magnets like:
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Free checklists
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Guides or toolkits
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Email courses
Drive traffic from pins to your landing page and collect emails using tools like ConvertKit, MailerLite, or Flodesk.
Then, nurture subscribers with value-packed emails and promote your:
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Affiliate links
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Products
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Coaching offers
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Memberships
10. Create and Sell Pinterest Templates
Many small business owners and new bloggers don’t have the time or skill to design high-quality pins. If you’re good with Canva or Adobe Illustrator, you can create and sell Pinterest templates on marketplaces like:
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Etsy
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Creative Market
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Gumroad
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Your own website
Market your template packs directly on Pinterest for passive income.
