In 2025, Facebook remains one of the most powerful platforms for digital income. Despite the rise of TikTok, YouTube Shorts, and other content platforms, Facebook continues to evolve and introduce innovative tools to help individuals, influencers, and businesses make money online. With billions of active users and a massive advertising ecosystem, Facebook offers multiple monetization opportunities in 2025 — both passive and active.
If you’re wondering how to earn money from Facebook in 2025, this comprehensive guide covers everything you need to know.
Why Facebook is Still a Money-Making Machine in 2025
Despite predictions that younger audiences would abandon Facebook, the platform has pivoted successfully with tools like Meta Business Suite, Facebook Reels, Facebook Marketplace, and Group monetization. It remains a top platform for marketers and creators because of:
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Over 2.9 billion monthly active users
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Seamless integration with Instagram and WhatsApp
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Expansive monetization policies and features
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Strong creator tools and ad support from Meta
1. Earn with Facebook Reels Monetization
Facebook Reels — short-form vertical videos — are booming in 2025. Much like TikTok and YouTube Shorts, creators can now earn money from Facebook Reels through ad revenue sharing.
How it works:
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Eligible creators can insert overlay ads (banner or sticker ads) on their Reels.
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You earn a share of ad revenue based on impressions and engagement.
Requirements:
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Must have at least 5,000 followers.
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Need to generate at least 60,000 minutes of watch time across videos in the last 60 days.
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Comply with Facebook’s monetization eligibility standards.
Pro tip: Use trending audio, short and engaging storytelling, and CTAs to increase views and earnings.
2. Facebook In-Stream Ads (For Video Creators)
If you post long-form video content (3 minutes or longer), you can monetize with in-stream ads. These are short ads that appear before, during, or after your videos.
Requirements:
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10,000 followers
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600,000 total minutes viewed in the last 60 days
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5+ active video uploads
You get paid based on ad impressions, viewer engagement, and watch time. Educational, entertaining, and emotional content tends to perform best.
3. Facebook Stars (For Live Streamers and Reels)
Facebook Stars are a virtual tipping currency that viewers can send during live videos or Reels. Each Star is worth $0.01, and creators can cash out once they hit the payout threshold.
How to earn Stars:
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Go live frequently and interact with viewers
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Encourage fans to support you with Stars
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Offer shoutouts or special perks for top senders
Pro tip: Build a loyal fanbase through consistent engagement and valuable content.
4. Facebook Subscriptions (Fan Support)
In 2025, creators can now offer exclusive content via monthly subscriptions. Followers pay a set fee (usually $4.99/month) to get special perks such as:
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Subscriber-only posts
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Exclusive Reels or live streams
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Access to a private Facebook group or chat
Requirements:
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10,000+ followers OR 250+ return viewers
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50,000 post engagements OR 180,000 watch minutes in the last 60 days
Tip: Offer irresistible value to your subscribers to boost sign-ups — like behind-the-scenes content, early access, or 1-on-1 Q&As.
5. Facebook Marketplace: Sell Products Locally or Nationally
The Facebook Marketplace is a huge asset for individuals and businesses selling physical products. In 2025, Facebook continues to support:
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Local delivery and pickup options
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E-commerce integrations (Shopify, WooCommerce, etc.)
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Verified seller accounts
You can sell:
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Second-hand items
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Handmade products
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Dropshipping items
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Digital downloads (via Messenger upsell or third-party checkout)
Pro tip: Use Facebook Shop to list products, tag them in posts, and drive conversions.
6. Monetize Facebook Groups
Facebook Groups are high-conversion communities that can now be monetized in several ways:
Monetization Methods:
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Subscription-based Groups (pay-to-join communities)
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Promote your own products, services, or courses
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Use affiliate marketing links
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Host paid webinars or challenges
For example, if you run a fitness group, you can sell:
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Workout plans
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1-on-1 coaching
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Affiliate links for supplements or gear
7. Affiliate Marketing on Facebook
Affiliate marketing is one of the easiest and most profitable ways to make money on Facebook in 2025.
Steps:
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Sign up for affiliate programs like Amazon Associates, ShareASale, Digistore24, or ClickBank.
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Promote your affiliate links in:
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Facebook posts
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Facebook Stories or Reels
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Facebook Group discussions
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Earn a commission for every sale made through your link
Tip: Avoid spammy posts. Offer value with educational or entertaining content around the product.
8. Use Facebook Ads to Scale Your Business
If you’re selling a product or service, Facebook Ads remain one of the best ways to scale your online business in 2025.
Popular campaign types:
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Lead generation ads
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Website conversion campaigns
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Retargeting campaigns
With tools like Meta Pixel, you can track user behavior, retarget visitors, and optimize ad spend to boost revenue.
9. Collaborate with Brands
As a Facebook influencer or niche content creator, you can land sponsorship deals or brand collaborations. Brands are still investing in Facebook influencers for:
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Product promotions
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Affiliate partnerships
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Sponsored video content
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Live interviews or demos
Use platforms like:
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Aspire
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BrandConnect
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Upfluence
Make sure your content is authentic and your audience is engaged. Brands value real influence, not just vanity metrics.
10. Offer Freelance Services via Facebook Pages or Groups
Whether you’re a writer, designer, video editor, or consultant, Facebook allows you to showcase your skills and land freelance gigs.
How?
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Create a Facebook Page for your service
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Join niche Facebook Groups related to your expertise
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Post valuable content, tips, and case studies
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Respond to job posts or client queries
Pro tip: Use Messenger automation tools to manage leads and conversions easily.
Tips to Maximize Your Facebook Earnings in 2025
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Post Consistently: Stick to a content calendar. Regular posting increases engagement and trust.
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Know Your Audience: Use Facebook Insights to track what content resonates best.
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Follow Trends: Use trending audio, challenges, or seasonal events.
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Engage Constantly: Reply to comments, run polls, and do live sessions to boost connection and reach.
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Avoid Violations: Follow Facebook’s content and monetization policies strictly to avoid being demonetized or banned.
