How to Earn Money from TikTok in 2025

How to Earn Money from TikTok in 2025

In 2025, TikTok has evolved beyond a viral entertainment platform — it’s now a powerful income-generating tool for creators across the globe. With over 1.5 billion active users, TikTok offers unmatched visibility and numerous monetization opportunities. Whether you’re a budding influencer, an entrepreneur, or someone looking for a side hustle, this guide will show you how to earn money from TikTok in 2025.

Why TikTok Is Still Relevant in 2025

Before diving into monetization strategies, it’s important to understand TikTok’s dominance:

• Global Reach: TikTok is available in over 150 countries.

• High Engagement: Users spend an average of 52 minutes per day on the platform.

• Short-form Video Boom: TikTok remains a trendsetter for viral, snackable video content.

This means huge potential for creators to monetize content if they understand how to leverage the platform effectively.

1. Join the TikTok Creator Fund

What is it?

The TikTok Creator Fund is an initiative by TikTok that pays creators for producing engaging content. In 2025, the Creator Fund has expanded and now includes more regions and higher earning thresholds.

How it works:

• You must be 18+ and have at least 10,000 followers.

• You need a minimum of 100,000 video views in the last 30 days.

• Content must adhere to TikTok’s community guidelines.

How much can you earn?

TikTok pays roughly $0.02 to $0.04 per 1,000 views. While this may not seem much at first, viral videos can easily rake in millions of views, creating a steady income stream.

2. TikTok Creativity Program (Beta)

TikTok has introduced a new program in 2025 — the TikTok Creativity Program Beta. It offers higher payouts for longer videos (over 60 seconds), encouraging creators to produce more in-depth content.

Tips to qualify:

• Focus on storytelling or tutorials that go beyond the usual 15-30 second clips.

• Engage viewers throughout the video to boost completion rates — a key algorithm signal.

3. Brand Sponsorships & Influencer Marketing

One of the most lucrative ways to earn money on TikTok is through brand partnerships.

How to land deals:

• Build a niche audience (fitness, beauty, tech, etc.)

• Post consistently and grow engagement (likes, comments, shares).

• Register with platforms like TikTok Creator Marketplace, Collabstr, or Upfluence to connect with brands.

How much can you make?

Depending on your following and engagement rate:

• Micro-influencers (10k–50k followers) can earn $100–$500 per post.

• Mid-tier influencers (50k–500k followers) can earn $500–$5,000+ per post.

• Top-tier influencers make $10,000 to $100,000 per campaign.

4. Live Gifts and TikTok Diamonds

TikTok’s LIVE feature allows fans to send virtual gifts that can be converted into real money (TikTok Diamonds).

How to go live:

• You must be 18+ and have at least 1,000 followers.

• Go live regularly to engage your audience in real time.

Tips to maximize earnings:

• Host Q&A sessions or mini-performances.

• Offer shoutouts to viewers who send gifts.

• Use trending topics or challenges during your live streams.

5. Sell Your Own Products or Services

In 2025, social commerce is booming on TikTok. Creators can now directly sell products or services through in-video links and TikTok Shop.

What you can sell:

• Physical products (merch, beauty products, gadgets).

• Digital products (eBooks, courses, presets).

• Services (coaching, consulting, freelance work).

Tools to use:

• TikTok Shop: Native e-commerce feature to list and sell directly.

• Link-in-bio tools like Linktree or Beacons to drive traffic to your store.

Pro tip:

Use storytelling to demonstrate your product’s value. “TikTok Made Me Buy It” is still a strong trend in 2025.

6. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission for every sale made through your unique link.

How to start:

• Sign up for programs like Amazon Associates, ShareASale, or TikTok Affiliate.

• Post content reviewing or showcasing the product.

• Include your affiliate link in your bio or TikTok Shop.

Example niches:

• Tech gadgets

• Skincare and beauty

• Home decor

• Fitness gear

Make your content feel natural and trustworthy to convert viewers into buyers.

7. Create and Sell TikTok Account Growth Services

If you’re skilled at TikTok growth strategies — such as content planning, video editing, hashtag research, and algorithm optimization — you can offer services to other creators or businesses.

Offer services like:

• Account audits

• Growth consultations

• TikTok video creation

• Hashtag strategy packages

You can find clients through:

• Freelance platforms like Fiverr and Upwork

• LinkedIn outreach

• Facebook or Discord creator groups

8. TikTok Ad Revenue Sharing (Pulse)

In 2025, TikTok’s Pulse program offers ad revenue sharing with creators whose content appears next to high-performing ads.

Requirements:

• Must be 18+ with at least 100,000 followers.

• High engagement and consistent posting are essential.

TikTok Pulse allows creators to earn a share of the ad revenue, similar to YouTube’s Partner Program — making it a promising option for serious creators.

9. Licensing Your TikTok Content

If your videos go viral, you can license them to media outlets, websites, or advertisers who want to use them for promotional content.

Platforms like Jukin Media or Storyful help facilitate these deals.

Types of licensable content:

• Funny clips

• Tutorials

• Reaction videos

• Memes and trends

Keep your content original and high-quality to attract licensing opportunities.

10. Launch a Paid Community or Subscription

Use platforms like Patreon, Ko-fi, or TikTok’s subscription feature to build a tight-knit paid community. Offer exclusive content, early access to videos, or 1-on-1 chats.

What to offer:

• Behind-the-scenes content

• Personalized advice

• Member-only livestreams

• Special shoutouts

This works best once you’ve built loyal fans who value your content beyond the public feed.

Final Tips for TikTok Monetization Success in 2025

1. Stay consistent: Post regularly and test new content formats.

2. Engage your audience: Reply to comments, ask questions, and build relationships.

3. Follow trends: Jump on trending sounds, hashtags, and formats.

4. Be authentic: TikTok users appreciate genuine, unfiltered content.

5. Invest in quality: Use good lighting, clear audio, and editing apps like CapCut or InShot.

Conclusion

Making money on TikTok in 2025 is more accessible than ever. Whether you want to earn passive income or build a full-time business, TikTok provides a wide range of monetization options — from brand deals to affiliate marketing, live gifting to selling your own products.

The key is to stay informed, be creative, and remain authentic. With the right strategy and persistence, TikTok can become a significant income stream for anyone willing to put in the effort.